For the first time in the history of cinema, a movie trailer has crossed one billion views. Spider-Man: Brand New Day, starring Tom Holland, achieved this milestone in just four days after its March 17 release. WaveMetrix analytics confirmed that the trailer had climbed to 1.1 billion total views by Tuesday, entering territory that no movie trailer has ever explored before.
The pace of the record-setting was breathtaking from the first moment. In 24 hours, Brand New Day’s trailer registered 718.6 million views, demolishing the previous record set by Deadpool & Wolverine’s teaser in February 2024, which had logged 365 million views after its Super Bowl debut. Spider-Man’s own prior record — No Way Home’s 355.5 million — was left behind. Grand Theft Auto VI’s entertainment-wide record of 475 million views was also broken.
To put the one billion figure in perspective, the most popular YouTube videos of all time have required years to accumulate that kind of viewership. Brand New Day achieved it in four days. This is not just a movie industry record — it is a benchmark for the internet itself. The response signals a level of global passion for Peter Parker’s story that few entertainment properties have ever inspired.
Brand New Day is the fourth MCU Spider-Man film and a direct continuation of No Way Home’s story. No Way Home earned $1.9 billion worldwide and remains one of the most successful superhero films in history. Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, the cast includes Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. It opens in theaters on July 31.
The trailer reveals the emotional aftermath of No Way Home’s memory-erasing spell — Peter Parker, now invisible to the world, lives four years in complete anonymity. MJ and Ned no longer remember him, and with a new villain on the horizon, Peter reaches out to Bruce Banner. The reaction online was volcanic, with fans expressing grief, love, and humor through viral posts and creative renamings like “Spider-Man: Far from Okay.”